Starting Halos Digital Agency | Ep2
6th november 2022
The initial plan to write a monthly update on the Agency’s progress required a change. I have therefore decided to post an update article whenever a significant progress has been made. Since the last episode, several things have happened. Enjoy.
In the last episode we talked about how we had everything «set-up» to start with the real work. Well, throughout this period work has been pretty slow given the start of a new university year and the implications this goes along with. However, we did advance on various aspects. Below are a few bullets outlining our progress since the last episode.
- LinkedIn audience built – Over 170 followers (https://www.linkedin.com/company/halos-digital/).
- Company phone number setup with Whatsapp Business.
- Had a 45 min sales videocall with a Startup. Learnt a lot on the call despite not getting a second call (for now). They said they will reach out when they decide to start marketing their business.
- Established LinkedIn outreach strategy using tools such as Pitchbook or Crunchbase to access contacts. We are launching the strategy tomorrow. Minimum 10 daily outreach messages each through LinkedIn.
- Have a clearer plan in order. With weekly progress meetings.
- Included CRO as one of our services (We want to solely offer this service in the future).
Some of the many things that are left to do:
- Create a Video Sales Letter for the website.
- Create a valuable audience on LinkedIn though community / valuable posts.
- Get better and educate ourselves on advertising tools.
- Set-up company independently and fully legalised.
- Learn all about client management, operating procedures, automations and service delivery.
- Have a clear pricing structure and call scripts + learn how to sell better.
- Learn and implement tools for managing the agency (CRM, Invoices & contracts, finances, etc).
Our current goal has not changed, we are looking to do the VSL and get our first client as soon as possible, hopefully a long-term one. In addition, the money is not a priority at the moment, we NEED Case Studies.
That is it for now, will come back soon and update you on the progress…
